I don’t have to tell you that an engaged online following is huge in the book industry. 

And having a community that supports you makes all the difference for us creative types (we need validation and that’s okay!) 

But if you’re anything like the other authors I’ve worked with, you might low-key loathe making content. 😂 And you definitely don’t have the time + energy to try a bunch of strategies and hope they work.

I totally get it.
That’s why I tried them for you.

The key is developing sustainable organic Instagram marketing practices - ones that work for you and, also, just work in general. 

We’re going to focus on creating content that turns viewers into diehard readers, refining your Authorgram into a unique brand, and developing a healthy mindset around making content so that we can avoid those sneaky comparison spirals.

My goal is to help you spend less time in your analytics and more time with your WIP.

I promise you:
your audience is waiting

BOOK MARKETING PROJECTS I LOVED:

★★★★★

"Being able to get tailored feedback and my specific concerns and questions addressed was awesome."

I got very valuable feedback on my backlist and rebranding, and how to use IG for launch strategy. 

I also got great feedback on branding and optimizing my account, as well as types of reels content and strategies to focus on.

Jasmine Walt
best selling author of Promised in Fire

★★★★★

I wanted help right before my book launch working on reels and Instagram marketing. I know that Tina has a really good success rate.

I think the biggest win is being a lot better at making content and creating hooks. Tina has an amazing eye for for what the market wants as well as hooks and reels. 

"Working on solidifying some of the marketing was super helpful. I feel like I am launching with a really strongly marketed product." 

Sarah Marie Paige
debut author of Illusion of Stars

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BOOKSTAGRAM 101

The Membership

Part training series, part support group, part coaching container – this is the one resource to rule them all. 

📚 A dynamic curriculum updated regularly, and released in digestible monthly modules.

👥 A dedicated community forum for networking with other authors and connecting with potential ARC readers.

🙋🏻‍♀️ Direct access to me via live monthly support sessions.

I like to call it my “get-all-your-bases-covered” resource.

Bookstagram 101 teaches you everything in my individual masterclasses and so much more. And my favorite part? It gives you access to a community who is learning right alongside you and can collaborate with you to market your books.

AND THAT’S JUST THE TIP OF THE ICEBERG ➡ 

My Teaching Methodology:

NICHE-SPECIFIC

I know what works for the bookish world. Bring your emotional support notebook and your favorite set of pens: you’re going to want to write things down.

OY WITH THE HACKS ALREADY

I teach strategy, not IG hacks. My curriculums are practical, regularly updated, and thoroughly road-tested. 

SHAME-FREE SPACE

Everyone is on their own journey, Even if you’re actively practicing a technique that I don’t recommend: if it works for you, it works for me.

OBSESSED WITH YOUR SUCCESS

Bottom line: I get joy from you achieving your goals. (Especially if that goal is to finish writing my next favorite book. 😉) 

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MY TEACHING METHODOLOGY

NICHE-SPECIFIC

I know what works for the bookish world. Bring your emotional support notebook and your favorite set of pens: you’re going to want to write things down. 

SEE NEXT

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/01.

MY TEACHING METHODOLOGY

OY WITH THE HACKS ALREADY

I teach strategy, not IG hacks. My curriculums are practical, regularly updated, and thoroughly road-tested.

SEE NEXT

/02.

/03.

/04.

/01.

MY TEACHING METHODOLOGY

SHAME-FREE SPACE

Everyone is on their own journey, Even if you’re actively practicing a technique that I don’t recommend: if it works for you, it works for me. 

SEE NEXT

/02.

/03.

/04.

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MY TEACHING METHODOLOGY

RIDE-OR-DIE CHEERLEADING

By becoming one of my students, you’re signing up to have me in your corner for the long haul. Sorry not sorry 😇

SEE NEXT

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masterclasses

Self-paced independent learning to help you feel confident in one targeted skill or goal

EXPAND

A practical strategy for creating a connected community that lasts.

PERFECT FOR INDIE AUTHORS WHO ARE:

  • Newer to Bookstagram and trying to grow their following organically

  • More experienced and looking to turn their existing following into enthusiastic, engaged readers.

Whether you’re about to debut your first novel, or you’ve been self-publishing for years – a growing, engaged community really is as close to a golden ticket as you can get in the book industry.

Expand breaks down the fundamentals of growth and engagement into simple, actionable steps. We’ll cover everything – from mindset, to storytelling, to posting schedule.

If you’d like to build a community of superfans organically (without engagement groups and follow loops), this masterclass is for you.

The Investment:

$77 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: The methods I teach in this class have built an engaged base for both me and the authors I work with. However, you know what’s best for your audience! So take whatever you feel works for you personally.

Students are saying:

"I've gained confidence and knowledge in content creation and building a brand on bookstagram. I’m interacting with authors and I am creating a community that I love."

@ohshebookish

THE BOOKSTAGRAM REELS CHALLENGE

A guided training and challenge complete with plug and play reel prompts so you can create your best performing reels yet.

PERFECT FOR INDIE AUTHORS WHO ARE:

  • Newer to Bookstagram and feeling overwhelmed by the idea of creating reels.

  • More experienced but feeling seriously stuck in the creation process.

  • Want to use reels to effectively market their book and reach their ideal reader.

We all know that reels = reach. And reach is important when you’re trying to get your books in front of readers.

But ALSO reels = intimidating.

This challenge is designed to take the stress out of creating reels without compromising on results. It’ll give you tried + tested ideas, tools to create great hooks, and teach you how to attract the kind of viewers who want to add your book to their carts.

With the proper tools and a healthy mindset, making reels can actually be fun and effective.

The Investment:

$127 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: Real growth (reel growth? lol) takes time. This challenge WON’T make you go viral overnight, but it will make the process of marketing your book with reels much LESS stressful and MORE effective.

Students are saying:

“Joining your bookstagram reels was such an amazing experience! I was able to learn so many subtle techniques and new, simpler ways of making genuine content for my page that represents me.

When I started your challenge, I was at 200. Now I'm at 6000+ my views went from 1-3k views to 9-13k”

@rachelrealmreader

"I am getting so much more engagement than I ever have (accounts reached +118.8%). I've learned so much, and I think most of all, because of everything you've taught me, I feel pretty confident every time I post something that it will do as well as I think it will. I don't see a ton of flop posts anymore which is so nice."

@alliesambertswrites

"Hi Tina!! I just want to say thank you sooo much for putting the challenge together last month. I felt like I was in SUCH a rut with IG reels, since implementing all your daily challenges, setting on a “vibe” that really seems to be working for my account,” my reel numbers are just skyrocketing! Thank you so so much for all that you do 🫶🏼"

@marialuisauthor

LAND IT

A CRASH COURSE ON HOW TO MONETIZE YOUR ACCOUNT WITH BRAND COLLABORATIONS.

PERFECT FOR INDIE AUTHORS WHO ARE:

  • Newer to Bookstagram and want to break in to the world of brand collaborations

  • Want to turn collaborations into a consistent stream of income.

You’ve probably seen other creators on social media making an additional multi-four figures with brand collaborations and thought, “wait — I could actually get paid for that?”

Yes — you can!

I created this class because when brands started to reach out to me, I had zero idea how to navigate a collaboration.

It’ll teach you how to attract and price content creation services, what to do if you get one, and how to provide such a fantastic experience for your partners that they keep coming back. 

The Investment:

$197 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: If making free content brings you joy, go for it! This class is intended to help you be informed about your options. I wish I’d had something like this when I was starting out. 

Students are saying:

It's been a lot of fun monetizing my bookstagram. One of my goals was to graduate college without any student debt. With the extra money I'm making from bookstagram that is officially a possibility, and I'm beyond grateful.

Abby
Bookstagrammer

COACHING

1-ON-1 COACHING CONTAINERS FOR SUPPORT THAT’S TAILORED TO YOUR SPECIFIC NEEDS

1-ON-1 AUTHOR MARKETING CONSULT

APPLICATION-ONLY:
BOOKED ON A FIRST-COME, FIRST-SERVE BASIS

My highest and most versatile level of support for authors who need help on the Instagram and marketing side of growing their business.

  • Maximize your content creation time.

  • Develop a book release strategy for an upcoming novel or a marketing plan for an existing one.

  • Building your ARC teams.

  • Evaluate cover designs, blurbs, and the right quotes for marketing hooks.

  • Plan your passive sales funnels and grow your email list.

  • Identify your target reader and how to increase their engagement.

  • Strategize about how to sell your book without feeling salesy.

  • Plan content that reaches readers who will love your books.

And honestly, so much more.

WHAT WE CAN ACCOMPLISH:

DEBUT AUTHORS | INDIE AUTHORS | HYBRID AUTHORS | TRAD PUBLISHED AUTHORS

1 Hour Intensive: 

Pay in Full

$497 (USD)

Payment Plan

$249 (2 payments)

One Day Intensive

Pay in Full

$797 (USD)

Payment Plan

$399 (2 payments)

Payment Plan

$267 (3 payments)

Author’s Note: I am fully booked until March 2025. To get in on the 2025 calendar, fill out this 5 minute application, and I will get back to you within 1-3 days.

For support without the wait, I highly recommend the Bookstagram 101 membership!

request an application

ACCELERATOR

Runs 3x a year

Group coaching container with topics selected by YOU and real-time support to help you implement what you learn. 

PERFECT FOR INDIE AUTHORS WHO ARE:

  • Want support growing a following that will increase your reader base and boost book sales.

  • Learn better when they have the support of a group to keep them accountable and cheer them on.

  • Have a solid grasp of the organic marketing basics, but need help implementing them.

  • Enjoy the flexibility of a free-form conversational forum.

If your Authorgram was a line at Disney, Accelerator would be your FastPass.

In this group coaching container, you’ll be surrounded by bookish friends who are working to find their readers and grow their accounts to 5k, 10k, 50k+ by improving their skills and maintaining healthy mindsets.

In addition to topics you get to choose (for example: building a strong Author brand ✅ Book launch strategies ✅ Algorithm functionality ✅) you’ll have real-time access to me for support applying what you’ve learned. I also love spoiling my coaching students, so expect workbooks, templates, and all sorts of other goodies in addition to our live meetings.

Side note: Accelerator is a truly joyful and energizing experience. I guarantee you’ll learn so much just from hearing the questions raised by your fellow students.

2 Week Container

Next launch TBD

Pay in Full

$497 (USD)

SEE WHAT'S INSIDE ➡ 

Payment Plan

$253 (2 payments)

SEE WHAT'S INSIDE ➡ 

Author’s Note: You don’t have to be in Bookstagram 101 before joining Accelerator, but having that good foundation will allow us to get deeper into personalizing what we do with your coaching time.

Students are saying:

"Tina definitely equips you with all the tools you need to succeed and grow.

She was always super insightful, mindful, and overall supportive of everything. She was like our biggest cheerleader that we did not even know we needed. The biggest way Accelerator impacted me would be my mindset. I was in a place where I didn't really want to create content anymore and I was just focusing so much on how my content was not good enough for others, I now know that's not true. My follow count was at a stand still and engagement was not the best before joining Accelerator. Now my follower count is growing substantially and my engagement with my audience has improved to being more interactive. I started working collabs with other bookstagramers!

@royalbookishphantom

"Started Accelerator with 95 followers, and I ended the program with over 7,300 followers.

 I have had multiple videos get views between 15k - 1.1m views. Found my unique posting schedule and rhythm which has allowed me to scale. I now know with reasonable accuracy what content will do well and that has given me peace of mind. I don’t feel as lost or at the mercy of the algorithm as much. Tina definitely over delivered!"

@jessdreamsofmagic

"The biggest change I've noticed is the difference in Profile Views on my posts!

 I used to get a few views and no followers, but I am consistently getting more views and actually converting some of those views in follows. In Accelerator, I gained more than 400 followers, reached 165k accounts and engaged with 17k, a viral reel hit 175k views and I did my first-ever collab post with someone in the group"

@serena.erin.reads

"Accelerator really helped me out of a rut and I’ve already seen an increase in followers!

I definitely had a stagnant following. Now I gain new followers every day! I’ve also gotten tons of new clients since updating my website and links. Other wins: got a new mentee client, developed my brand message, got tons of new ideas for content, decided to start a podcast, and know how to improve my account from here! Tina was very supportive and knowledgeable. I loved the profile audit and her direct feedback for me about my account, website and brand. She was positive and professional and very motivating!"

@hannahparkerbooks

AUTHOR SERVICES 

DO YOU HAVE A BOOK FOR ME? 

I am delighted to give a platform to books and authors I adore. 

I am committed to creating high quality content that serves both my authors and my audience. So you should know:

Your book must be complete for me to consider it for promotion.

I only recommend books that I and my audience will genuinely love.

While content creation rates vary, all ratings, recommendations, & reviews I provide are free of charge and entirely my own. 

Indie Authors
Debut Authors
Trad Published Authors
Hybrid Authors
Indie Authors
Debut Authors
Trad Published Authors
Hybrid Authors
Indie Authors
Debut Authors
Trad Published Authors
Hybrid Authors
Indie Authors
Debut Authors
Trad Published Authors
Hybrid Authors

Here's how it works:

Submit an inquiry

step 1:

I will research your submission and decide whether or not we should move forward.

step 2:

If I feel we’re a potential fit, I will request a sample of your novel. 

step 3:

If we are a good match, I’ll let you know! From there, we’ll decide on which content creation offers or services best meet your needs and budget. 

step 4:

My audience loves your book as much as I do!

step 5:

submit your inquiry

What past clients have to say:

"Tina is one of my absolute favorite partners to work with."

She was detailed, organized, and answered all my questions before I even knew I had them. Her enthusiasm throughout the entire process made it a joy!

Kate Golden
Bestselling author of Dawn of Onyx

"I knew Tina was someone that I could trust with my novel and she was so sweet throughout the whole process."

I reached out to bring traction to my book and Tina's page is absolutely beautiful and I can see the dedication and love she pours into it! I really appreciated that she supplied me with the data of the post and a few screenshots of people telling her that they decided to pick up my book because of her! Overall I had a very pleasant experience and highly recommend her to other indie authors. 

Olivia Rose Darling
Author of Fear the Flames

"Tina went above and beyond at every single step and championed me and my book during so many unexpected opportunities." 

Tina is one of my absolute favorite partners to work with! Her followers are dedicated, engaged and eager book lovers so I was obviously excited to have my book reviewed and featured on her page, but the actual experience was so much more than I could've hoped for. She's very professional and a fantastic communicator, yet at the same time I felt like I had a friend through the entire process. Tina has keen insight to what captivates an audience and my reels started performing better right away after my coaching session with Tina. From the bottom of my heart, I can't recommend working with her enough! Her unique, individualistic approach to coaching + marketing is why it's my joy to continue to work with her.

Kay Cove
Amazon top 20 bestselling author of Camera Shy

"Beyond being helpful professionally, Tina is a very kind, smart, and down to earth person who I enjoyed talking with. I have no doubt I’ll be asking for her help again in the future as I grow my author career."

Melissa Dymond
Amazon bestselling author

Tina did an amazing job. The quotes she picked out were so good that I’ve actually used them in other advertising. Her post got an insane number of views, likes, and comments. I saw a corresponding spike in my sales. Her communication throughout our collaboration was excellent. Besides being great professionally, Tina is a kind, smart, and down to earth person who was easy to work with. I enjoyed working with her so much that I’ve already asked for her help with my next book that releases this summer. She did a thorough audit of my instagram account.  She made great suggestions for improvement of my page. This led to more followers and to more clicks on my website link.

Jessica Taylor
Author of The Seas of Calladhan Series and Hollowed

"It was super well organized and run, from the initial form, to the payment, to the follow up."

She was detailed, organized, and answered all my questions before I even knew I had them. Her enthusiasm throughout the entire process made it a joy!

Why not start small?

IF YOU’RE NOT SURE ABOUT TAKING ON A WHOLE MEMBERSHIP, MASTERCLASS, OR COACHING CONTAINER

Check out my compact offers under $50

THE ULTIMATE REELS BUNDLE

A DIGITAL GUIDE AND SHORT VIDEO TRAINING.

A mini-masterclass on the fundamentals of creating high-performing reels within our niche.

Think of this bundle as a little brother to “The Bookstagram Reels Challenge” – it contains the same basic techniques, it’s just snack-sized!

$43.00 (USD)

see what's inside

BOOK MARKETING PROJECTS I LOVED: