A social media strategist for bookstagrammers and book businesses who need help building an aligned, supportive community and monetizing their account 

A social media strategist for bookstagrammers and book businesses who need help building an aligned, supportive community and monetizing their account 

“All I want is a huge account with a ton of followers!”
Said nobody ever.

Don’t get me wrong, having a large following is great (Sometimes. Hello trolls! 🙋🏻‍♀️) But the thing that really makes Bookstagram special is the people.

There’s nothing quite like having a community who is passionate about the same things as you available at your fingertips. Add to that the ARCs, the extra income, and the chance to connect with and promote authors you love? Yes please.

But figuring out how to get there on your own can be a tough, time-consuming, joy-stealing job.

After a while, you might even start questioning if you have anything worth sharing. (Spoiler: you do.)

Whether your account is a business or a hobby: if the bookstagram you have right now isn’t the bookstagram you’ve been dreaming of: I get it, and I want to help. 

Whether you’re just starting an anonymous bookstagram (and praying nobody from your real life finds it) or you’re an experienced creator ready to turn your passion into a full-fledged business: you’re in the right place.

I’m here to take the guesswork out of brand and author collaborations, creating high-performing content, monetizing your account, and building a thriving community without burning out in the process.

I know it’s tough, but when you stop comparing yourself to other creators and learn how to build a brand around what YOU have to offer, your people will find you.

I promise you:
your audience is waiting

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BOOKSTAGRAM 101

The Membership

Part training series, part support group, part coaching container – this is the one resource to rule them all. 

📚 A dynamic curriculum updated regularly, and released in digestible monthly modules.

👥A dedicated community forum for connecting with bookish creatives and networking with indie authors who need your talents.

🙋🏻‍♀️ Direct access to me via live monthly support sessions.

I like to call it my “get-all-your-bases-covered” resource. 


Bookstagram 101 teaches you everything in my individual masterclasses and so much more. And my favorite part? It gives you access to a community who is learning right alongside you and can support you in reaching your goals. 

AND THAT’S JUST THE TIP OF THE ICEBERG ➡ 

My Teaching Methodology:

NICHE-SPECIFIC

I know what works for the bookish world. Bring your emotional support notebook and your favorite set of pens: you’re going to want to write things down. 

OY WITH THE HACKS ALREADY

I teach strategy, not IG hacks. My curriculums are practical, regularly updated, and thoroughly road-tested. 

SHAME-FREE SPACE

Everyone is on their own journey, Even if you’re actively practicing a technique that I don’t recommend: if it works for you, it works for me. 

RIDE-OR-DIE CHEERLEADING

By becoming one of my students, you’re signing up to have me in your corner for the long haul. Sorry not sorry 😇

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MY TEACHING METHODOLOGY

NICHE-SPECIFIC

I know what works for the bookish world. Bring your emotional support notebook and your favorite set of pens: you’re going to want to write things down. 

SEE NEXT

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/01.

MY TEACHING METHODOLOGY

OY WITH THE HACKS ALREADY

I teach strategy, not IG hacks. My curriculums are practical, regularly updated, and thoroughly road-tested.

SEE NEXT

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/03.

/04.

/01.

MY TEACHING METHODOLOGY

SHAME-FREE SPACE

Everyone is on their own journey, Even if you’re actively practicing a technique that I don’t recommend: if it works for you, it works for me. 

SEE NEXT

/02.

/03.

/04.

/01.

MY TEACHING METHODOLOGY

RIDE-OR-DIE CHEERLEADING

By becoming one of my students, you’re signing up to have me in your corner for the long haul. Sorry not sorry 😇

SEE NEXT

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/03.

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masterclasses

Self-paced independent learning to help you feel confident in one targeted skill or goal

EXPAND

A practical strategy for creating a connected community that lasts and keeps growing.

PERFECT FOR BOOKSTAGRAMMERS WHO ARE:

  • Book lovers taking the plunge and starting their Bookstagram to make more bookish friends.

  • Newer creators growing their following organically. 

Whether you want to start a bookclub, see your content perform better, or eventually write a book: it all starts with a connected community. 

Expand breaks down the fundamentals of growth and engagement into simple, actionable steps. We’ll cover everything from mindset, to storytelling, to posting schedule.  

If you’d like to build a community organically (without engagement groups and follow loops), this masterclass is for you. 

The Investment:

$77 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: The methods I teach in this class have produced great results for me and my clients. However, you know what’s best for your account! So take whatever you feel works for you personally.


Students are saying:

"I've gained confidence and knowledge in content creation and building a brand on bookstagram. I’m interacting with authors and I am creating a community that I love."

@ohshebookish

THE BOOKSTAGRAM REELS CHALLENGE

A guided training and challenge complete with plug and play reel prompts so you can create your best performing reels yet.

PERFECT FOR BOOKSTAGRAMMERS WHO ARE:

  • Newer creators and feeling overwhelmed by the idea of creating reels.

  • Experienced creators but feeling seriously stuck in the creation process. 

  • Looking for a training that is specific to the bookish niche. 

We all know that reels = Reach. And reach is important when you’re trying to grow your community. 

But ALSO reels = intimidating. 

This challenge is designed to take the stress out of creating reels without compromising on results. It’ll give you tried + tested ideas, tools to create great hooks, and teach you how to attract a growing community who wants to stick around and see what else you have to offer. 

With the proper tools and a healthy mindset, making reels can actually be so much fun. 

The Investment:

$127 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: Real growth (reel growth? lol) takes time. This challenge WON’T make you go viral overnight, but it will make the process of creating in our niche much LESS stressful and MORE effective. 

Students are saying:

“Joining your bookstagram reels was such an amazing experience! I was able to learn so many subtle techniques and new, simpler ways of making genuine content for my page that represents me.

When I started your challenge, I was at 200. Now I'm at 6000+ my views went from 1-3k views to 9-13k”

@rachelrealmreader

"I am getting so much more engagement than I ever have (accounts reached +118.8%). I've learned so much, and I think most of all, because of everything you've taught me, I feel pretty confident every time I post something that it will do as well as I think it will. I don't see a ton of flop posts anymore which is so nice."

@alliesambertswrites

"Hi Tina!! I just want to say thank you sooo much for putting the challenge together last month. I felt like I was in SUCH a rut with IG reels, since implementing all your daily challenges, setting on a “vibe” that really seems to be working for my account,” my reel numbers are just skyrocketing! Thank you so so much for all that you do 🫶🏼"

@marialuisauthor

LAND IT

A crash course on how to monetize your account with brand collaborations with the potential to earn an extra multi-four figures a month. 

PERFECT FOR BOOKSTAGRAMMERS WHO ARE:

  • Newer creators and want to break in to the world of brand collaborations.

  • Experienced creators and want to turn collaborations into a consistent stream of income. 

You’ve probably seen other creators on social media making an additional multi-four figures with brand collaborations and thought, “wait — I could actually get paid for that?”

Yes — you can!

I created this class because when brands started to reach out to me, I had zero idea how to navigate a collaboration (a moment of silence for the Tina who was just thrilled to get a bookmark for free.)

It’ll teach you how to attract and price content creation services, what to do if you get one, and how to provide such a fantastic experience for your partners that they keep coming back. 

The Investment:

$197 (USD)

SEE WHAT'S INSIDE ➡ 

Author’s Note: If making free content brings you joy, go for it! This class is intended to help you be informed about your options. I wish I’d had something like this when I was starting out. While it won’t teach you how to handle author collaborations specifically, many of the skills you’ll learn are highly transferable.

Students are saying:

It's been a lot of fun monetizing my bookstagram. One of my goals was to graduate college without any student debt. With the extra money I'm making from bookstagram that is officially a possibility, and I'm beyond grateful.

Abby
Bookstagrammer

COACHING

Group and 1-on-1 coaching containers for support that’s tailored to your specific needs. 

1-ON-1 COACHING

APPLICATION-ONLY:
BOOKED ON A FIRST-COME, FIRST-SERVE BASIS

My highest and most versatile level of support

  • Plan your passive sales funnels and offer suite

  • Define your niche 

  • Brand or rebrand your account

  • Set your content pillars

  • Troubleshoot your engagement issues

And honestly, so much more.

WHAT WE CAN ACCOMPLISH:

PERFECT FOR BOOKSTAGRAMMERS WHO:

  • Are looking for a comprehensive audit of their account. 

  • Want a safe and private space to work towards their goals. 

  • Feel energized by direct support.

  • Have ultra-specific goals or concerns and want to work through them together.

1 Day Intensive: 

Pay in Full

$497 (USD)

Payment Plan

$249 (2 payments)

2 Week Container:

Pay in Full

$997 (USD)

Payment Plan

$499 (2 payments)

Payment Plan

$333 (3 payments)

Author’s Note:  I am fully booked until March 2025. To get in on the 2025 calendar, fill out this 5 minute application, and I will get back to you within 1-3 days.  

For support without the wait, I highly recommend the Bookstagram 101 membership!

request an application

ACCELERATOR

Runs 3x a year

Group coaching container with topics selected by YOU and real-time support to help you implement what you learn. 

PERFECT FOR INDIE AUTHORS WHO ARE:

  • Want support increasing their engagement and growing to a 5k, 10k, 50k+ following.

  • Learn better when they have the support of a group to keep them accountable and cheer them on.

  • Have a solid grasp of the community building and monetization basics, but need help implementing them.

  • Enjoy the flexibility of a free-form conversational forum. 

If your Bookstagram was a line at Disney, Accelerator would be your FastPass. 

In this group coaching container, you’ll be surrounded by bookish friends who are working to grow their accounts to 5k, 10k, 50k+ by improving their skills and maintaining healthy mindsets.     

In addition to topics you get to choose (for example: getting unstuck from a stagnant account ✅ Monetizing your account ✅ Algorithm functionality ✅) you’ll have real-time access to me for support applying what you’ve learned. I also love spoiling my coaching students, so expect workbooks, templates, and all sorts of other goodies in addition to our meetings. 

Side note: Accelerator is a truly joyful and energizing experience. I guarantee you’ll learn so much just from hearing the questions raised by your fellow students.

2 Week Container

Next launch FALL 2024

Pay in Full

$497 (USD)

SEE WHAT'S INSIDE ➡ 

Payment Plan

$253 (2 payments)

SEE WHAT'S INSIDE ➡ 

Author’s Note: You don’t have to be in Bookstagram 101 before joining Accelerator, but having that good foundation will allow us to get deeper into personalizing what we do with your coaching time. 

Students are saying:

"Tina definitely equips you with all the tools you need to succeed and grow.

She was always super insightful, mindful, and overall supportive of everything. She was like our biggest cheerleader that we did not even know we needed. The biggest way Accelerator impacted me would be my mindset. I was in a place where I didn't really want to create content anymore and I was just focusing so much on how my content was not good enough for others, I now know that's not true. My follow count was at a stand still and engagement was not the best before joining Accelerator. Now my follower count is growing substantially and my engagement with my audience has improved to being more interactive. I started working collabs with other bookstagramers!

@royalbookishphantom

"Started Accelerator with 95 followers, and I ended the program with over 7,300 followers.

 I have had multiple videos get views between 15k - 1.1m views. Found my unique posting schedule and rhythm which has allowed me to scale. I now know with reasonable accuracy what content will do well and that has given me peace of mind. I don’t feel as lost or at the mercy of the algorithm as much. Tina definitely over delivered!"

@jessdreamsofmagic

"The biggest change I've noticed is the difference in Profile Views on my posts!

 I used to get a few views and no followers, but I am consistently getting more views and actually converting some of those views in follows. In Accelerator, I gained more than 400 followers, reached 165k accounts and engaged with 17k, a viral reel hit 175k views and I did my first-ever collab post with someone in the group"

@serena.erin.reads

"Accelerator really helped me out of a rut and I’ve already seen an increase in followers!

I definitely had a stagnant following. Now I gain new followers every day! I’ve also gotten tons of new clients since updating my website and links. Other wins: got a new mentee client, developed my brand message, got tons of new ideas for content, decided to start a podcast, and know how to improve my account from here! Tina was very supportive and knowledgeable. I loved the profile audit and her direct feedback for me about my account, website and brand. She was positive and professional and very motivating!"

@hannahparkerbooks

Why not start small?

IF YOU’RE NOT SURE ABOUT TAKING ON A WHOLE MEMBERSHIP, MASTERCLASS, OR COACHING CONTAINER

Check out my compact offers under $50

THE ULTIMATE REELS BUNDLE

A DIGITAL GUIDE AND SHORT VIDEO TRAINING.

A mini-masterclass on the fundamentals of creating high-performing reels within our niche.

Think of this bundle as a little brother to “The Bookstagram Reels Challenge” – it contains the same basic techniques, it’s just snack-sized!

$43.00 (USD)

see what's inside

Here are some free resources to get you started.

NOT READY TO WORK TOGETHER YET? THAT’S OKAY.  

The DIY route is definitely a valid one - that’s how I got my start. Here are some ways you can learn with me for absolutely free. 

learn about ig growth, arcs, marketing in under 5 minutes

Keep up on the blog

Every week, I gather some of the best tidbits from my educational content, courses, or insights from my coaching sessions and send them to my subscribers.

Join the insiders list

Be part of my community on IG

try a freebie:

The IG Profile Refresh

Give your IG profile a glow-up with an uncomplicated self-audit guide. Easily remove unnecessary barriers on your page so we can start seeing your community grow, and, grow, and (you guessed it), grow. 

get the guide

Bookstagram Engagement Boosters

150+ plug-and-play hooks, stories, CTAs, and QOTDs to boost your engagement and grow a connected Bookstagram following. 

get the boosters