Simply your book marketing reels with this strategy

 

“When you are ruined by the cliffhanger of that dark enemies to lovers vampire fantasy book, and finally get to that part where he says…”

 

“I’d spend a lifetime at the tip of your blade, and it would have been worth it.” 

 

Don’t mind me over here screaming into a pillow and kicking my feet under the covers all over again… 

 

Can you see the scene? Feel the tension between the two characters? Do you absolutely HAVE to know the name of this book and where to find it right at this very second?!

 

What you’re feeling is the influence of the dark power of the Snappy Scene Method. (You may be thinking, “I’ve never heard of that,” and that would be because I just made the name up right now.) 

 

Simplifying Book Marketing

 

This Snappy Scene method is one of the strategies I teach my clients when they want to level up their book marketing content.

 

The point is that these aren’t just random words I recently slapped on a reel before hitting “post” and moving on with my day. There is a method to the madness over here in Tinaland, and I want to share it with YOU! (The method, not the madness)

 

So, I thought it would be fun to dissect this particularly juicy copy and take a look at why this formula works so well for book promotion.

 

The Snappy Scene Method

 

The first thing you’ll want to do when using this snappy method is to ask yourself, “What specific things do readers in my niche or genre love in a book and why?”

 

Our example book is a fantasy romance. 

 

Some things that always hit with readers of this genre are dragons, vampires, enemies to lovers, “touch her, and you die,” “I’ll burn the world down for you.” (Anyone else sweating all of a sudden?)

 

Next, find a scene, quote, or overarching plot point that encapsulates the answer to that question.

 

Finally, it’s time to share that scene, quote, or plot point in the snappiest way possible using a gripping hook and a few niche keywords for searchability.

 

I know that sentence packs a punch, but don’t worry. It’s a lot simpler than it sounds.

 

Tension and Resolution

 

Like many things in life, this formula is all about tension and resolution.

 

Tension: This is your hook. When you pull in a compelling barrier or tension from the story, you play to human curiosity and a reader’s natural love of drama. 

 

“When you are ruined by the cliffhanger of that dark enemies to lovers vampire fantasy book and finally get to that part where he says…”

 

The tensions in this hook are a cliffhanger and an enemies to lovers plot. I made sure to include these keywords: enemies to lovers, fantasy, vampire, and dark.

 

Resolution: In this reel, I used a quote, but you can also summarize a scene or plot point here. The main idea is to resolve the tension you presented in the hook in a way that tells your audience enough about the book to keep them wanting more.

 

“I’d spend a lifetime at the tip of your blade, and it would have been worth it.”

 

*Damn, that quote is good.*

 

This quote resolves the tension of the cliffhanger and enemies to lovers, gives us a hint that he would burn the world down for her, and makes it clear that FMC is a total badass.

 

It’s That Simple

 

This method can be used with more than two text blocks, but a good rule of thumb is to keep it simple, snappy, and easy to read.

  

Tell your audience as much as you can in as few words as possible. Easier said than done, I know, but you know what they say about practice. I’m confident that you’ve got this. 

 

You can dive deeper into reel creation, get reusable templates made for the bookish niche, and learn how to find and attract your target audience through your IG reels with the Bookstagram Reels Challenge. 

 

Oh, and the book is The Ashes And The Star Cursed King by Carissa Broadbent… I know you were dying to know. 

 

I would love to see your snappy scene method copy. Email me so I can be your test subject!